NEWS
2026
January-July
1st ARMENIAN PUBLIC TV: For the first time in the history of Armenian performing arts, Carl Flesch’s monumental and groundbreaking work “The Art of Playing the Violin” has been translated into Armenian
For generations, this legendary violin manual shaped musicians worldwide but remained beyond reach for Armenian students in their own language. Now it opens a bridge between global tradition and local heritage, marking a new chapter for Armenia’s young violinists.
Watch the full video here
2025
August - December
News Armenia: Interview with Elena Yakovleva
NOVOSTI–ARMENIA: “How is Armenia’s cultural profile being shaped abroad, and why is real art becoming a new form of “premium” in the era of digitalization and artificial intelligence?”
Novosti–Armenia interviewed Elena Yakovleva, co-founder of the Primavera Foundation of Armenia, about the importance of authentic, human-created art in today’s digital world. The interview also highlights the Foundation’s cultural and educational projects, including international collaborations and local events that strengthen Armenia’s cultural life.
Read the full Article here
NOYAN TAPAN: Carl Flesch’s The Art of Violin Playing – now in Armenian
Carl Flesch’s legendary The Art of Violin Playing has now been translated into Armenian, a major milestone for music education in the country. Elena Yakovleva thanked the sponsors, noting that this ambitious project would not have been possible without them. Over seven months, 20 specialists worked to produce the Armenian edition, initially released in 300 copies, with more planned.
Professor Aram Badalian noted : “I devoted months to this translation, and the result was worth every effort.”
Keep reading here
ARMENPRESS: First published in 1923 and still the cornerstone of violin education worldwide, Carl Flesch’s The Art of Playing the Violin is now available in Armenian
This manual offers a systematic approach to violin mastery, from technique and sound to psychological readiness, helping advanced students and professionals reach a higher level. The publication is part of an educational initiative by the Primavera Foundation of Armenia with the Armenian National Philharmonic Orchestra to strengthen music education across Armenia.
Discover more here
VERELQ: The Armenian-translated version of the manual “The Art of Playing the Violin” will be provided free of charge to conservatories, music colleges and schools in Armenia
The 2020 German edition of The Art of Violin Playing was edited by Maximilian Simon and Nadine Contini. The Armenian translation was carried out and overseen by violinist and Detmold Conservatory professor Aram Badalian.
Published under a licensing agreement with Berlin’s Ries & Erler, this landmark project was realized by the Primavera Foundation of Armenia in collaboration with the Armenian National Philharmonic Orchestra, with financial support from the Amaryan Foundation, Apricot Capital, and Balchug Capital.
Learn more here
ARARAT NEWS: Armenian Translation of Flesch’s Violin Masterpiece Completed After Seven Months of Expert Work
Publishing the Armenian translation of Carl Flesch’s The Art of Violin Playing was a massive undertaking, completed over seven months by a team of 20 experts. The initial print run includes 300 copies, with additional editions planned in collaboration with the German publisher. Aram Badalian explained that the greatest challenge was conveying the beauty of the original German while keeping the text clear and practical for modern Armenian readers.
Dive into the article here
MAMUL.AM: A Book Finds Its Armenian Voice
Mamul.am reports on the Armenian-language release of Carl Flesch’s monumental work “The Art of Violin Playing“, a foundational text for violin education first published in 1923. This work bridges eras, from early 20th‑century performance traditions to today’s young musicians learning their craft in native words.
Read the full Article here
BRAVO.AM: Armenia Marks Landmark Violin Translation with December 24 Concert Featuring Bruch, Korngold, and Glinka
To mark the Armenian translation of Carl Flesch’s The Art of Violin Playing, a concert on December 24 featured Bruch’s Violin Concerto No. 1, Korngold’s Violin Concerto – performed in Armenia for only the second time – and Glinka’s Ruslan and Lyudmila overture. Maximilian Simon, editor of the updated German edition, noted that the book clearly explains the complex techniques every violinist must master. Realized by the Primavera Foundation of Armenia with the Armenian National Philharmonic Orchestra, the project now makes this essential guide accessible to Armenian students and professionals.
Read more here
ORER.EU: A century-old violin legacy, now speaking Armenian
For the first time, Carl Flesch’s The Art of Violin Playing is available in Armenian, a milestone for music education in the country. Conductor Eduard Topchyan called it “a wonderful achievement by the Primavera Foundation, led by Elena Yakovleva,” which made this influential violin method accessible to Armenian musicians. He also announced that Flesch’s exercise and scale volume will soon be translated, further bridging generations of musicians.
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The Art of Violin Playing. Concert
To celebrate the translation of Carl Flesch’s monumental book into Armenain, a concert entitled “The Art of Playing the Violin” was held at the Aram Khachaturian Concert Hall on December 24, 2025. The soloists were the editor of the German edition and the Armenian translator, violinists Maximilian Simon and Aram Badalyan. The National Philharmonic Orchestra of Armenia was conducted by Eduard Topchyan. The program included the violin concertos by Korngold and M. Bruch, as well as M. Overture to Glinka’s opera “Ruslan and Lyudmila”.
Maximilian Simon and Aram Badalyan Discuss Armenian Translation of Flesch on Armenia TV
Violinists Maximilian Simon and Aram Badalian appeared on Armenia TV to discuss the first Armenian translation of Carl Flesch’s The Art of Violin Playing. Simon modernized the German edition, while Badalian adapted it for Armenian readers, preserving both clarity and technical depth. The 400-page manual, produced by the Primavera Foundation, is freely available to students and professionals, with copies already donated to the Conservatory library.
Watch the full interview here
Golos Armenii: Carl Flesch Now Speaks Armenian: A Legendary Violin Method Becomes Accessible in Armenia
Maximilian Simon and Nadine Contini modernized the 2020 German edition of The Art of Violin Playing, while Professor Aram Badalian carefully translated it into Armenian, balancing the beauty of the original German with clarity and practicality for today’s musicians. The project, realized by the Primavera Foundation and the Armenian National Philharmonic Orchestra, marks a milestone for violin education in Armenia.
Read the full Article here
ARMENIA TV: Elevating Musical Dialogue: The Armenian Translation of “ChamberEnsemble Toolkit” is Here
The Primavera Cultural and Charitable Foundation has published the first Armenian translation of “Chamber Ensemble Toolkit” a textbook by Professor Irina Krasotina that serves as a bridge between musical theory and practical collaboration. This milestone addresses the critical lack of professional music literature in the national language, offering students and teachers a specialized methodology for developing ensemble thinking and creative partnership. Translated by Nona Voskanyan and edited by Gayane Hovhannisyan, the work preserves the prestigious traditions of the Moscow Conservatory while incorporating modern pedagogical standards. The manual is being distributed free of charge to applicants via the foundation’s official website to support the growth of the Armenian musical community.
Watch the video here
The Art of Violin Playing. Press Conference
On December 23, a press conference dedicated to the release of the Armenian edition of Carl Flesch’s The Art of Violin Playing was held at the Harmony Chamber Hall.
The event brought together distinguished speakers
Maximilian Simon — co-editor of the German edition
Aram Badalian — chief editor of the Armenian edition
Eduard Topchjan — Artistic Director and Principal Conductor of the Armenian National Philharmonic Orchestra
Lena Gyulkhasyan — Public Relations Manager at the Amaryan Charitable Foundation
Elena Yakovleva — CEO and Co-founder of the Primavera Charitable Foundation
who shared insights into the significance of this publication for Armenian musical education and performance culture․
Bari Luys: Yelena Yakovleva Presents Armenian Edition of Carl Flesch’s The Art of Violin Playing
On the Bari Luys show, Yelena Yakovleva, co-founder and executive director of the Primavera Foundation of Armenia, introduced the first Armenian translation of Carl Flesch’s The Art of Violin Playing. The book will be provided free to conservatories, music colleges, and schools, and its release was celebrated with a concert featuring Maximilian Simon and Aram Badalian with the National Philharmonic Orchestra under Eduard Topchyan.
Watch the full video here
The Art of Violin Playing. Book Giveaway and Master Classes
On December 22, the first-ever book giveaway took place at the Yerevan Komitas State Conservatory, where copies of Carl Flesch’s The Art of Violin Playing (Armenian edition) were gifted to the Conservatory, supporting the education of young Armenian violinists.
The ceremony was followed by violin masterclasses led by Maximilian Simon — violinist, curator of the Primavera Foundation Violin Program, and co-editor of the German publication of The Art of Violin Playing
Golos Armenii: New Armenian Edition Expands Resources for Ensemble Musicians
An Armenian translation of Professor Irina Krasotina’s ensemble performance manual has been published, offering a two-part study on collaborative musicianship and musical text analysis. Created with the participation of Yerevan State Conservatory experts, the book reflects the author’s long-standing teaching experience. The release adds a rare and valuable resource to Armenian-language music education.
Explore further here
Медиа как пространство культуры
Интервью с генеральным директором «Новости-Армения» Галиной Давидян о роли СМИ в формировании общественного сознания и поддержке культурных инициатив в рамках спецпроекта об армянском издании книги Карла Флеша.
Фокус на человеке, мультимедиа и динамика: как создавать пространство для культурных инициатив по версии «Новости-Армения»
Сегодня СМИ продолжают оставаться институтом, который, с одной стороны, генерирует общественные интересы и представления о стандартах, а с другой – транслирует новые правила и ценности. Какую роль в формировании общественного сознания играют СМИ, с какими сталкиваются трудностями при освещении культурных и социальных вопросов и как сегодня можно стимулировать интерес общества к культурным и социальным инициативам? Ответы на эти вопросы в интервью генерального директора агентства «Новости-Армения» Галины Давидян с Primavera Foundation Armenia.
– Как Агентство международной информации «Новости-Армения» видит роль СМИ в формировании общественного сознания и поддержке культурных и социальных инициатив?
– СМИ, безусловно, играют ключевую роль в формировании общественного сознания. Выбирая темы и акцентируя внимание людей на конкретных аспектах, СМИ диктуют определенную культурную норму: могут способствовать укоренению в обществе определенных культурных ценностей, а могут и выступать за перемены. Но в любом случае они обязаны беречь художественное наследие, поддерживать социальные проекты и способствовать формированию более зрелой общественной среды. Именно в таких темах проявляется ценность журналистики как института. То есть не просто информировать, а помогать аудитории видеть ценность культурных и общественных процессов.
В продолжение темы отмечу, что агентство «Новости-Армения» создаёт пространство, где культурные и социальные проекты становятся понятнее и эмоционально значимее.
Мы стремимся к тому, чтобы каждая история работала не только на осведомлённость, но и на укрепление общественного диалога и повышение интереса к культуре.
– Могли бы вы привести пример культурного или социального проекта, освещение которого в СМИ оказало значительное влияние. Были ли неудачи и каковы их причины?
Очень эффективной оказалась наша интерактивная игра «Готовы ли вы к “Ночи музеев”?», где пользователи угадывали картины армянских художников. Она невероятно быстро распространилась, оказалась необычайно эффективным инструментом популяризации искусства и привлечения большого потока посетителей в музеи, причем даже тех, кто обычно далёк от музейной среды.
Существенную общественную роль сыграли и наши проекты периода пандемии — «Антикоронавирус» и «SaveBusiness». Первый снижал тревожность в обществе, предоставляя проверенную информацию, второй помогал предпринимателям адаптироваться к новым условиям и находить решения в критической ситуации. Эти инициативы стали своеобразными опорными точками в нестабильное время.
За годы своей деятельности мы всегда стремились вводить новые стандарты, ломать стереотипы. Так, в канун очередного дня рождения агентства мы призвали наших читателей направить помощь тем, кто в этом наиболее остро нуждается – беженцам из Арцаха и детям. Мы объяснили это тем, что такой их шаг был бы лучшим подарком для нас. Перечислять свои средства можно было в благотворительные фонды “Вива” и “Дорога жизни”. Как нам позже сообщили из фондов, многие граждане начали делать пожертвования сразу после нашей публикации.
Отличный резонанс получила также совместная с Америабанком инициатива по продвижению социального и благотворительного проекта, направленного на поддержку программ будущего в Армении. В рамках кампании Америабанк выделил 100 млн. драмов на развитие значимых инициатив (помощь детям, образование, наука, «зеленая экономика», технологии, МСБ, спорт). При этом решить, куда распределять средства, должны были сами пользователи через онлайн-голосование. Вскоре выяснилось, что люди необычайно активно откликнулись на инициативу банка и массово включились в этот процесс.
Примечательно, что в ходе осуществления этого проекта агентство впервые использовало инновационный формат в виде коротких информативных обзоров – Shortreads. Он стал одним из ключевых инновационных направлений агентства и был признан лучшим цифровым проектом 2025 года на конкурсе Armenia Digital Awards 2025.
Что касается неудач, то они чаще возникали там, где авторы проектов приходили к медиа слишком поздно: пбез бюджета, без сформированной коммуникационной стратегии и регулярности подачи материалов.
– С какими трудностями сталкиваются СМИ при ответственном освещении культурных и социальных вопросов, и как «Новости-Армения» их решает?
Самая сложная задача — сохранять осторожность при освещении таких тем. Культурная и социальная повестка требует особой точности. Это темы, чувствительные к нюансам: личным, историческим, ценностным. Мы придерживаемся принципа «бережной журналистики»: опираемся на верификацию данных, консультируемся с экспертами, находимся на постоянной связи с инициаторами проектов.
Дополнительная сложность еще и в том, что многие инициативы не располагают современными коммуникационными инструментами, качественным контентом или PR-поддержкой. В таких случаях мы берем на себя роль медиапартнёра: помогаем структурировать материалы, уточнять данные, формируем нужный формат, что делает проект заметным и понятным аудитории. Для нас это не только часть работы, но и вклад в культурную экосистему страны.
– Насколько аудитория заинтересована в социальных и культурных инициативах и какие стратегии эффективны для повышения интереса?
Как показывает наш опыт, аудитория активно откликается на такие инициативы, если они поданы современно, эмоционально и с уважением к человеку. Мы видим это по реакции на спецпроекты, тесты, видео и материалы, основанные на личных историях, где есть живое переживание.
Для того, чтобы повысить интерес к таким инициативам необходимо фокусироваться на человеческом опыте и живых эмоциях; использовать мультимедийный подход, а это – видео, визуальные подборки, интерактивы. Также надо обеспечить регулярность и последовательность материалов, а не ограничиваться одноразовой публикацией. И, разумеется, непременно партнерствовать с музеями, фондами и культурными организациями.
Когда культурный или социальный контент подан уважительно, современно и интересно, он сам формирует аудиторию вокруг себя. Задача медиа — поддерживать этот интерес и усиливать инициативы, которые делают общество более осознанным и открытым.
ARDI: Comprehensive Ensemble Music Guide Published in Armenian
The Armenian translation of The Art of Ensemble Performance by Professor Irina Krasotina has been released. The manual serves as a practical and methodological guide for teachers and students, covering ensemble performance techniques, rehearsal strategies, and musical interpretation. Copies will be distributed free of charge to secondary and higher music schools in Armenia.
Explore the full Article here
ARAVOT DAYLY: Interview with Professor Gayane Hovhannisyan
ARAVOT DAYLY: Krasotina’s Manual Answers Key Questions in Chamber and Ensemble Music
Professor Irina Krasotina’s methodical manual, The Art of Ensemble Performance, provides comprehensive guidance for both teachers and students in Armenia. The book addresses various aspects of chamber and ensemble music, including repertoire selection, rehearsal techniques, and musical expression. It is designed to enhance understanding and performance quality, and copies are distributed free of charge to Armenian music schools and institutions.
Read the full Article here
FREE NEWS: New Methodological Guide for Music Education
An Armenian edition of Irina Krasotina’s methodological work on ensemble performance has been released, presenting modern approaches to chamber music training. The guide focuses on developing ensemble thinking, collaborative interpretation, and conscious score reading. It is intended to support both students and professionals by strengthening the culture of musical collaboration.
Read the full Article here
MAGNIS.AM: Armenian Edition Highlights the Value of Chamber Music Collaboration
The Armenian translation of Irina Krasotina’s methodological work places special emphasis on ensemble interaction as a core professional skill for musicians. Drawing on classical performance traditions and modern pedagogy, the manual examines how collective interpretation shapes artistic outcomes. The publication reflects years of close cooperation between Krasotina and Armenian music institutions. Its release strengthens the academic foundation of chamber music studies in Armenia.
Read the full Article here
ARMENPRESS: Irina Krasotina’s “Chamber Ensemble Toolkit” Now Available in Armenian
The teaching manual Chamber Ensemble Toolkit by Professor Irina Krasotina has been translated into Armenian and published by the Primavera Foundation of Armenia. It will be provided free to music schools, colleges, and conservatories. The manual offers practical guidance on ensemble playing, repertoire selection, rehearsals, and musical interpretation, combining Krasotina’s personal experience with established traditions.
Read the full Article here
Public Radio of Armenia: About Chamber Ensemble Toolkit – Armenian Edition
On November 25, Nona Voskanyan, translator of the Armenian edition of Irina Krasotina’s Chamber Ensemble Toolkit and musicologist, together with, Primavera Foundation CEO and Co-founder Elena Yakovleva, were guests on Public Radio of Armenia. They spoke about the significance of publishing the toolkit in Armenian, its role in supporting young musicians, and the special features that make it a valuable resource for chamber music education.
Watch the full video on our Youtube channel.
Lessons from Armenia: Elena Yakovleva
Read this article by Naré Bedzhanyan about Elena Yakovleva, co-founder of the Primavera Foundation, who advances classical music in Armenia through educational programs, concerts, publishing, and international collaborations, while showcasing the warmth and resilience of the Armenian people.
January-July
RECORDINGS & RELEASES FOR ARMENIAN MUSICIANS
Following the Gala Concert, on July 3 and 4, the winners of the Emerging Artists Program were recorded by world-renowned sound engineer Edgardo Vertanessian at the Arno Babajanyan Concert Hall.
ARMENIA TV – Bari Luys: Prima Classic Co-Founder Edgardo Vertanessian & Astghik Dallakyan
On July 10 guests of the program Bari Luys on Armenia TV were Astghik Dallakyan, PR Manager of the Primavera Foundation, and Edgardo Vertanessian, CEO and CoFounder of Prima Classic.
They spoke about the “Recordings and Releases for Armenian Musicians” Project, that is dedicated to promoting local talents internationally.
Recordings of Armenian musicians will be heard on prestigious international platforms
Armenia Public TV’s Lurer covers a new international project supporting Armenian musicians.
Prima Classic (USA) and the Primavera Foundation of Armenia have launched a landmark initiative aimed at promoting Armenian musicians on the global stage. The project provides full financial and technical support for selected artists to professionally record and release their music on leading international platforms, including Spotify, Apple Music, and YouTube.
Watch the Lurer report for a closer look at how this collaboration is shaping the future of Armenian music.
A world-class sound engineer helps Armenian musicians to declare themselves
Shortened version (English):
World-renowned sound engineer Edgardo Vertanessian, co-founder of Prima Classic, visits Armenia for the first time to support young local musicians and help them reach global platforms.
In partnership with Primavera Foundation of Armenia, the project spans over 80 platforms like Spotify and YouTube. Five winners have been selected and recorded.
Though famous for pop, Vertanessian values classical music deeply. Prima Classic avoids AI, focusing on the human voice.
A descendant of Genocide survivors, he says: “Armenia is small, but rich in culture. If someone hears the music and asks, ‘Where is Armenia?’ — we’ve done our job.”
YOUNG ARMENIAN MUSICIANS TO APPEAR ON PRESTIGIOUS GLOBAL PLATFORMS
Armenia is rich in talent, especially in classical music, but young musicians struggle to build international careers due to limited exposure. To support Armenian musicians aged 18-29 who studied at the Yerevan State Conservatory and live in Armenia, several organizations joined forces: the U.S.-based music label Prima Classic, the Primavera Foundation of Armenia, the Armenopole online platform, and the Armenian Philharmonic.
Prima Classic co-founder and sound engineer Edgardo Vertanessian, who has recorded over 100 classical albums and worked with stars like Madonna and Rihanna, arrived in Armenia to launch the project. Out of 16 applicants, five musicians were selected.
Armenian Notebook: Natalia Garnits’ poetry collection published
In the verses of her poetry collection dedicated to Armenia, Russian philologist Natalia Garnits sings of the thousand-year history and culture of the land of Nairi, honoring both past and present Armenian poets and philosophers—their beautiful and rich language, delicate and sensitive spirit, and the light shining through their works.
On July 10 at 7:00 PM, the book launch and literary-musical evening for Armenian Notebook will take place at the Aram Khachaturian House-Museum. The event will feature readings from the collection, performances of works by Armenian composers, and the world premiere of three songs by composer Ralf Yoezkeryan, inspired by poems from the book. During the evening, the unique secret of Natalia Garnits’s deep love for Armenia will also be revealed. Admission to the literary-musical evening is free.
“Armenian Notebook”: A New Poetry Collection by Natalia Garnits
Natalia Garnits, a Russian philologist and poet, has released a new collection titled Armenian Notebook — a lyrical homage to Armenia’s rich cultural heritage, timeless landscapes, and literary legacy. The poems, written in Russian and delicately infused with Armenian expressions and symbols, reflect her deep emotional connection to the country.
The official book launch and a literary-musical evening will take place on July 10 at the Aram Khachaturian Concert Hall. The program includes live readings from the collection, performances of works by Armenian composers, and the world premiere of three original songs by composer Ralf Yoezkeryan, inspired by Garnits’ poetry.
Armenian Notebook: Natalia Garnits’ poetry collection published
Russian philologist Natalia Garnits explores Armenia’s rich history, culture, and nature in her poetry collection Armenian Notebook. Written in Russian and enriched with Armenian words and imagery, the poems honor Armenian poets, mythology, landscapes, and spirituality.
The presentation and literary-musical evening will be held on July 10 at the Aram Khachaturian Concert Hall, featuring readings, Armenian music, and the world premiere of three songs by composer Ralf Yoezkeryan based on Garnits’ poems.
The book was published in Yerevan in 2024, supported by her former student and arts patron, Vasily Pasechnik.
Edgardo Vertanessian, who has worked with Rihanna and Eminem, will record Armenian musicians
Prima Classic (USA) and Primavera Foundation of Armenia launched a project to promote Armenian musicians globally. Talented artists can record and release music on major international platforms with full financial and technical support.
Edgardo Vertanessian, Prima Classic co-founder and sound engineer who has worked with top artists, leads the project. Winners of the “Emerging Artists” program were recently announced.
The initiative also offers training and seminars for Armenian musicians and sound engineers to boost their international careers.
Edgardo Vertanessian, who has worked with Madonna and Taylor Swift, will support Armenian musicians
Prima Classic’s director Edgardo Vertanessian, who has worked with Madonna, Taylor Swift, and Jay-Z, has begun collaborating with young Armenian classical musicians.
Elena Yakovleva, CEO and co-founder of Primavera Foundation of Armenia, says Vertanessian, whose family is from Western Armenia, eagerly agreed to help promote Armenian classical artists internationally.
The project focuses on discovering and recording Armenian classical musicians to create lasting works that highlight Armenian culture for future generations.
Edgardo Vertanessian, who has worked with global stars, is confident that young Armenian artists have great potential
Edgardo Vertanessian, co-founder and CEO of Prima Classic, praised Armenian artists as very talented, saying the education system here works well. Speaking in Yerevan, he emphasized that success as a solo artist often requires starting training at ages 4–6, and that Armenian musicians have great potential to reach bigger stages.
Prima Classic (USA) and the Primavera Foundation of Armenia, together with Armenopole, launched a unique project to promote Armenian music worldwide. The initiative supports both established and emerging artists to record and release singles, EPs, and albums on over 80 global platforms, providing full financial, technical, and marketing support.
Sound engineer Edgardo Vertanessian’s company will offer Armenian musicians the opportunity for international recognition
Prima Classic (USA) and the Primavera Foundation of Armenia, in collaboration with Armenopole, have launched a groundbreaking project to promote Armenian musicians internationally. With full financial, technical, and promotional support, selected young artists will record and release music on global platforms. Co-founder and sound engineer Edgardo Vertanessian visited Armenia for the project, which also includes educational seminars and support for aspiring sound engineers. The initiative aims to amplify Armenian artistic voices worldwide and empower local talent.
Aravot Luso. Edgardo Vertanessian, Astghik Dallakyan
Today’s guests on « Aravot Luso » on Armenian Public TV were Astghik Dallakyan, PR Manager of the Primavera Foundation, and Edgardo Vertanessian, CEO and CoFounder of Prima Classic.
They spoke about the “Recordings and Releases for Armenian Musicians” Project, that is dedicated to promoting local talents internationally.
Emerging Artists Program Gala Concert & Winners Announcement
Emerging Artists Program Gala Concert & Winners Announcement
The winners of the first edition of the Emerging Artists Program: Recordings & Releases for Armenian Musicians were revealed during a special online gala concert held on May 16, 2025.
This globally streamed event featured seven outstanding Armenian musicians and marked the conclusion of a program created by the Primavera Charitable Foundation and Prima Classic Record Label, in partnership with Armenopole and the State Philharmonia of Armenia / Arno Babajanyan Concert Hall.
The Gala served as both a celebration of talent and a launchpad for the selected artists, who will each receive a professional recording and release package — including studio time, postproduction, artwork design, and global digital distribution.
Through this initiative, the organizers aim to provide emerging Armenian musicians with international exposure and long-term artistic support.
Chamber Music School by Professor Krasotina
Watch the Video Reportage by FreeNews on the 2nd Yerevan Chamber Music School led by Professor Irina Krasotina, pianist and professor at the Tchaikovsky Moscow State Conservatory.
Held from May 5 to 8, the Chamber Music School brought together talented young musicians for a week of collaboration, mentorship, and artistic development.
The program concluded with a gala concert on May 9 at the Arno Babajanyan Concert Hall in Yerevan.
Organized by the Primavera Foundation of Armenia, both the courses and the concert were offered free of charge to Armenian participants and audiences.
The program included chamber works by W.A. Mozart, M. Bruch, A. Khachaturian, F. Mendelssohn, E. Grieg, and A. Piazzolla.
In this FreeNews video reportage, follow the journey of these young musicians and hear Professor Krasotina’s reflections on the role of chamber music in nurturing both artistic skill and human connection.
Evgenia Sluchak and Aleksandra Hayrapetyan Share Their Impressions on “Good Morning” – Nur TV
On this morning’s episode of Nur TV’s “Good Morning,” the guests were Evgenia Sluchak, Board Member of the Primavera Charitable Foundation, and Aleksandra Hayrapetyan, a participant of the Chamber Music School. During the interview, they reflected on their experiences in the program and shared their impressions of the final gala concert.
They spoke about the importance of collaboration in chamber music, the opportunity to grow artistically alongside peers, and the supportive environment created throughout the school. Both highlighted the gala concert as a meaningful and emotional conclusion to an intensive and inspiring journey.
The Chamber Music School continues to serve as a valuable initiative, offering young musicians a space to develop their ensemble skills, build connections, and gain stage experience guided by professional mentors.
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Famed Spanish soprano Ainhoa Arteta will give a concert in Yerevan
As reported by Bravo.am, renowned Spanish soprano Ainhoa Arteta will perform for the first time in Yerevan on May 18 at the Aram Khachaturian Concert Hall, accompanied by acclaimed pianist Víctor Carbajo.
Her concert, titled “I Come from Spain”, will highlight the emotional and colorful spirit of Spanish music, featuring works by Antón García Abril, Manuel de Falla, Fernando Obradors, and Enrique Granados.
The event is organized by the Embassy of Spain in Armenia, with the support of the Armenian National Philharmonic Orchestra and the Primavera Foundation.
The legendary Spanish soprano will perform in Yerevan for the first time
As reported by Panorama.am, legendary Spanish soprano Ainhoa Arteta will perform in Armenia for the first time on May 18 at the Aram Khachaturian Concert Hall. The concert, titled “I Come from Spain”, will feature renowned pianist Víctor Carbajo.
Organized by the Embassy of Spain in Armenia, with the support of the Armenian National Philharmonic Orchestra and the Primavera Foundation of Armenia, the evening will celebrate the warmth and color of Spanish music, featuring works by Antón García Abril, Manuel de Falla, Fernando Obradors, and Enrique Granados.
Read the full article on Panorama.am for more.
I come from Spain – the legendary Spanish soprano will perform in Yerevan for the first time
Legendary Spanish soprano Ainhoa Arteta will perform in Yerevan for the first time on May 18 at the Aram Khachaturian Concert Hall, accompanied by renowned pianist Víctor Carbajo.
Titled “I Come from Spain”, the concert will highlight the emotional depth and vibrant spirit of Spanish music, featuring works by Manuel de Falla, Enrique Granados, Fernando Obradors, and Antón García Abril.
The event is organized by the Embassy of Spain in Armenia, with the support of the Armenian National Philharmonic Orchestra and the Primavera Foundation.
Read the full article on Iravunk.com.
Anna Pronicheva, Producer of Educational Projects, and Milena Manukyan, Head of Advancement, About the 2nd Chamber Music School by Irina Krasotina on ATV ARAJIN CRAGIR
On May 8, Anna Pronicheva, Producer of Educational Projects, and Milena Manukyan, Head of Advancement, were guests on ATV’s Arajin Cragir to speak about the 2nd Chamber Music School by Irina Krasotina in Yerevan.
During the interview, they discussed the purpose and significance of the program, the importance of chamber music education, the students it is designed to support, and their expectations for this year’s edition. They also spoke about the upcoming Graduation Gala Concert, where the young musicians will present the results of their intensive training and collaboration.
2nd Chamber Music School by Irina Krasotina – Graduation Gala Concert
Date: May 9
Time: 19:00
Location: Arno Babajanyan Concert Hall
Admission: Free
The students of the 2nd Yerevan Chamber Music School will conclude their courses with a gala concert.
For the second year in a row, the Primavera Foundation of Armenia, in partnership with the Arno Babajanyan Concert Hall, organized the Chamber Music School — a free educational initiative for young Armenian musicians.
Led by Professor Irina Krasotina of the Tchaikovsky Moscow State Conservatory, the school took place from May 5–8, with a free-entry gala concert held on May 9 at the Arno Babajanyan Concert Hall.
This year, ensembles included both local and international participants performing works by Mozart, Khachaturian, Grieg, and Piazzolla. The program featured instruments such as piano, violin, flute, clarinet, cello, and classical guitar.
Professor Krasotina also performed alongside the students and emphasized the importance of chamber music in building collaboration, stage communication, and long-term artistic partnerships.
A new Armenian-language translation of her chamber music methodology book is currently being prepared by the Foundation.
Read the full article on Armenpress.am to learn more about the program’s impact and this year’s highlights.
The Primavera Foundation of Armenia, with the support of the Arno Babajanyan Concert Hall, is organizing the Chamber Music School
Chamber Music School 2025: Nurturing Young Talent Across Borders
For the second year in a row, the Primavera Foundation of Armenia, with the support of the Arno Babajanyan Concert Hall and under the sponsorship of Armbrok Investment Company, is hosting the Chamber Music School, led by Professor Irina Krasotina of the Tchaikovsky Moscow State Conservatory.
Held from May 5 to 8, the program offers free chamber music training to young musicians from Armenia and abroad, culminating in a free gala concert on May 9 at the Arno Babajanyan Concert Hall. Eight ensembles will perform works by Mozart, Khachaturian, Grieg, and Piazzolla.
Professor Krasotina also joins students on stage and continues to inspire through both teaching and performance. An Armenian translation of her chamber music method book is currently being prepared by the Foundation.
Irina Krasotina will once again lead the Chamber Music School this year
For the second year, the Primavera Foundation of Armenia, with the support of the Arno Babajanyan Concert Hall and under the sponsorship of Armbrok Investment Company, is organizing the Chamber Music School led by Professor Irina Krasotina of the Tchaikovsky Moscow State Conservatory.
Held from May 5–8, the school brings together young musicians from Armenia and abroad for free masterclasses in chamber ensemble playing. The program will conclude with a free gala concert on May 9 at the Arno Babajanyan Concert Hall, featuring performances of works by Mozart, Khachaturian, Grieg, and Piazzolla.
Professor Krasotina will also join the students on stage, highlighting the school’s mission of artistic collaboration and mentorship.
A full Armenian translation of her chamber music method book is currently in preparation by the Foundation.
Chamber Music School by Professor Krasotina
Chamber Music School 2025: A Celebration of Talent and Collaboration
For the second year, the Primavera Foundation of Armenia, with the support of the Arno Babajanyan Concert Hall, is organizing the Chamber Music School—a free educational initiative for young musicians from Armenia and abroad. This year’s edition is held under the sponsorship of Armbrok Investment Company.
Led by Professor Irina Krasotina of the Tchaikovsky Moscow State Conservatory, the program takes place from May 5 to 8 and concludes with a free-entry gala concert on May 9.
Ensembles will perform works by Mozart, Khachaturian, Grieg, and Piazzolla. Professor Krasotina will also perform alongside students, continuing her mission of mentorship and musical exchange.
Read the full article on Aysor.am.
“Armenian Musicians to Armenian Communities” | Vahan Sargsyan, Classical Guitar – Kapan Region Tour
From April 12 to 14, 2025, a series of free classical guitar concerts by Vahan Sargsyan took place across the Kapan region, bringing the warmth of live music to regional communities as part of the “Armenian Musicians to Armenian Communities” initiative.
Organized by the Primavera Foundation with the generous support of the Viva Foundation, this tour offered cultural connection and emotional support through music.
💬 We highly recommend attending future events – these concerts are a celebration of Armenian talent and a gift to our communities.
🙏 With heartfelt thanks to Tatyana Oganesyan and the Viva Foundation for their commitment to cultural outreach.
It is important that their voices are given a platform: Edgardo Vertanessian
The U.S.-based record label Prima Classic and the Primavera Foundation of Armenia have launched a joint project to promote Armenian music and musicians globally. The initiative provides Armenian artists—both emerging and established—with the opportunity to record and release digital music on over 80 international platforms, including Spotify, Apple Music, and YouTube, with full financial, technical, and promotional support.
A shortlist for the “Beginner Musicians” program (ages 18–28) has been announced, featuring seven talented young performers. Their videos will be broadcast on the Armenopole platform on May 16, when four winners will be revealed.
The American recording company will offer Armenian musicians the opportunity for international recognition
The American recording company Prima Classic (USA), in collaboration with Primavera Foundation of Armenia and the Armenopole international platform, has launched an unprecedented project aimed at promoting Armenian musicians and music on global stages.
The initiative offers both emerging and established Armenian musicians the chance to record and release digital singles, EPs, and full albums on major international platforms like Spotify, Apple Music, and YouTube. Participants will receive full financial and technical support, including professional recording, post-production, international marketing tools, and promotional assistance.
ARAVOT.AM: “It is important for the voice of Armenians to be heard in the world”: Edgardo Vertanessian, CEO and co-founder of the American company Prima Classic
For the first time in Armenia, the American recording company Prima Classic and the charitable organization Primavera Foundation of Armenia, in collaboration with the international online platform Armenopole, have launched an unprecedented project to promote Armenian musicians and Armenian music on international platforms.
Read the full article on aravot.am
Prima Classic is offering Armenian musicians the opportunity for international recognition
The American recording label Prima Classic, in collaboration with the Primavera Foundation of Armenia and the Armenopole international platform, has launched a groundbreaking project to promote Armenian musicians and music worldwide.
This initiative supports both established and emerging Armenian artists in recording and releasing digital singles, EPs, and albums on over 80 global platforms like Spotify, Apple Music, and YouTube, with full financial, technical, and marketing support.
The “Armenian Musicians for Armenian Communities” program was implemented in three regions of Armenia in 2025.
The 2025 spring concert series of the “Armenian Musicians for Armenian Communities” program took place from April 7–18 across Syunik, Kotayk, and Aragatsotn regions. Organized by the Primavera Foundation of Armenia, the initiative brings free concerts and masterclasses to regional communities, connecting talented young musicians from Yerevan with audiences far from the capital.
Read the full article on Armenpress to learn more about the concerts, the mission behind the project, and the impact on local communities.
ARAVOT.AM: “The difference between listeners in Yerevan and those in the regions is that for the residents of the regions, everything is new.”
Read an article on Aravot.am about how Vahan Sargsyan’s and Ruben Kozin’s regional tours, part of the Primavera Foundation’s “Armenian Musicians for Armenian Communities” project, are delivering fresh, new musical experiences throughout Armenia’s regions.
Master Class & Round Table in Aram Khachaturian Concert Hall piano room
On March 22, Dmitry Masleev led a master class and roundtable at the Aram Khachaturian Concert Hall, sharing insights on preparation, performance, and the challenges of a musician’s career.
Masleev discussed his pre-performance rituals, the differences between solo and orchestral performances, and his experience with the Tchaikovsky Competition. He also addressed handling creative crises and burnout and offered advice for young musicians.
We have recorded everything – subscribe to our YouTube and do not miss behind-the-scenes insights from a world-renowned artist!
Photo report from the III Conference Capital Markets Armenia by Cbonds Congress
On March 20, we had the honor of participating in the event organized by our dear partner Cbonds.
Our Co-founder & CEO, Elena Yakovleva , and Board Member, Evgenia Sluchak , presented our initiatives and specifically our plans for the future of the foundation’s classical guitar initiatives, supported by Cbonds.
A heartfelt thank you to Serger Lyanin , Cbonds Founder, and Anna Volodina, Cbonds Leading Manager for their support!
A special appreciation to the talented musicians Vahan Sargsyan (classical guitar) and Ivane Esayan (violin)—their performances brought classical music into the financial world, a perfect match of art and finance!
TUTORIAL ON INTELLECTUAL PROPERTY RIGHTS WITH MARIAM ELIBEKYAN
Understanding intellectual property rights is crucial for every musician, and we’re excited to bring you an exclusive tutorial on this essential topic!
Led by Mariam Elibekyan, this session will provide valuable insights into protecting your creative work, understanding copyrights, and navigating the legal aspects of the music industry.
Stay tuned for the release-empower yourself with the knowledge every artist needs!
PANARMENIAN.NET: WORLD-RENOWNED PIANIST CAPTIVATES ARMENIAN AUDIENCE
PanARMENIAN.Net covers Dmitry Masleev’s performance with the Armenian National Philharmonic Orchestra and his masterclass, where he shared his expertise with young musicians and admired their dedication to the art.
PANORAMA: RENOWNED PIANIST AND PRESTIGIOUS COMPETITION LAUREATE DMITRY MASLEEV IS EAGERLY ANTICIPATING HIS NEXT PERFORMANCE IN ARMENIA.
Panorama.am covers Dmitry Masleev’s performance with the Armenian National Philharmonic Orchestra in Yerevan and his masterclass, where he shared insights with young musicians and worked on pieces by Rachmaninoff, Schumann, and Prokofiev.
ARMENPRESS: “I WAS INFINITELY HAPPY TO MEET THE GRATEFUL ARMENIAN AUDIENCE AGAIN.” – DMITRY MASLEEV
Check out the Armenpress article about the Armenian National Philharmonic and Dmitry Masleev’s Yerevan concert and Dmitry Masleev’s masterclass.
The Primavera Foundation is supported not only in Armenia but also by the Armenian Diaspora. Interview with Hagop and Lilit, founders of the Armenopole
In this interview, the founders of Armenopole discussed their mission to connect the global Armenian community through their platform. They shared the inspiration behind creating a Global Calendar of Armenian Events and how it serves as a hub for Armenian culture worldwide.
They also reflected on the challenges of developing a global platform and how they transformed obstacles into opportunities.
“This collaboration not only helps raise awareness of Armenian culture and talent, but it also strengthens our network of Armenian artists, organizations, and communities worldwide. Together, we can reach more people, spark deeper engagement, and foster a sense of unity among Armenians, no matter where they live.”
-Talatinian Hagop, co-founder of the Armenopole
1-This partnership brings together two organizations dedicated to Armenian culture. What would you see as the sustainable and reasonable outcome of such collaboration? What impact can we create together?
This partnership between Primavera Foundation and Armenopole represents a powerful synergy dedicated to the promotion and preservation of Armenian culture. A sustainable and meaningful outcome of our collaboration would be the creation of a robust ecosystem where Armenian artists not only receive the support they need for their learning and artistic development but also gain broader visibility and engagement with Armenian communities worldwide.
Primavera Foundation plays a crucial role in nurturing Armenian musicians, providing them with resources, mentorship, and opportunities to grow. Armenopole, in turn, acts as an amplification platform, ensuring that these artists and their work reach a wider audience. By effectively communicating Primavera’s initiatives and sharing Armenian artists’ performances globally, we help bridge the gap between these musicians and the Armenian diaspora.
One of the greatest challenges today is connecting Armenian artists with the vast yet dispersed Armenian communities worldwide. Despite their strong cultural engagement, these communities often lack direct access to emerging Armenian talent. Through this collaboration, Armenopole can serve as a cultural hub, promoting Armenian artists, showcasing their work, and fostering a deeper sense of connection and cultural continuity between artists and audiences across the globe.
Together, we have the opportunity to create lasting impact—empowering Armenian musicians, strengthening cultural ties, and ensuring that Armenian art continues to thrive and inspire future generations.
2-Armenopole aims to connect the global Armenian community through its platform. What is the story of your platform? Can you share more about the inspiration behind creating a Global Calendar of Armenian Events?
Armenopole was born from a simple but eye-opening experience. In 2017, I was in New York for just a few days, and as I was walking through Washington Square Park, I later discovered that an Armenian cultural event had taken place there just moments before I arrived. I had unknowingly missed the opportunity to connect with my culture, my people, and a meaningful part of our heritage. This moment left me with an important question: if I, someone actively engaged with Armenian culture, could miss such an event, how many other Armenians worldwide were facing the same frustration? That’s when the idea for Armenopole was born—a platform that would ensure no Armenian would ever again say, “If only I had known.”
This vision is reinforced by the Calouste Gulbenkian Foundation’s study on the Armenian diaspora, which highlights both our deep cultural ties and the challenges of staying connected across distances. The study recommended creating initiatives that help Armenians stay informed and actively participate in cultural life. Armenopole answers that call with its Global Calendar of Armenian Events, ensuring that no matter where an Armenian lives—whether in Los Angeles, Paris, Yerevan, or Buenos Aires—they can stay connected to their heritage.
This mission aligns perfectly with our collaboration with Primavera Foundation. While Primavera nurtures Armenian musicians, helping them develop and share their talent, Armenopole amplifies their voices, ensuring their art reaches Armenians all over the world. Together, we’re not just promoting culture; we’re creating a stronger, more connected Armenian world, where artists and audiences are united, and our heritage continues to thrive.
3-What challenges have you faced in developing a global platform like Armenopole, and how have you turned them into opportunities?
The major challenge was finding the time to develop and maintain the platform. As the founder, I’ve worn many hats—designing, developing, promoting, managing and maintaining the platform—while balancing personal and professional commitments. Time was, and still is, always limited, and each new feature or update meant late nights and long hours.
A significant challenge was also gaining the trust of both Armenian artists and organizations publishing their events, as well as the broader Armenian audience. Armenopole isn’t just a platform for events—it’s a targeted tool for promoting Armenian artists, as well as the initiatives and projects of Armenian organizations. While many organizations rely heavily on social media for promotion, Armenopole offers a more focused media space dedicated to the global Armenian community. Over time, we’ve built strong relationships within the community, making Armenopole a trusted resource for both the artists and the global Armenian community.
Then came the unexpected challenge of the COVID-19 pandemic. During this time, many Armenian events were canceled or postponed, leaving a void for cultural engagement. Instead of seeing this as a setback, we saw it as an opportunity to innovate. We conceptualized and launched the Armenian Music Festival—an online event featuring Armenian artists from around the world. This initiative helped keep the spirit of Armenian culture alive during a global crisis, while engaging a worldwide audience in a completely new and innovative way. It was a bold move that allowed us to stay connected and creative in the face of unprecedented challenges.
Ultimately, every challenge has been an opportunity for growth. Our mission of connecting the global Armenian community continues to drive us forward, and these experiences only refine our vision for the future.
4-How can young Armenian artists, musicians, or creators benefit from showcasing their events on Armenopole?
Young Armenian artists, musicians, and creators can easily benefit from showcasing their events on Armenopole. The process is simple and user-friendly. All they need to do is visit our website at www.armenopole.com, create an account (if it’s their first time), and begin posting their concerts, events, or creative projects directly on the platform. Once the event is reviewed and validated, it will be visible not only on our website and mobile application but also across our partner networks and social media channels. Additionally, each week, we send out newsletters tailored to different countries, ensuring that their events are seen by a global Armenian audience. This provides artists with an invaluable platform to reach their community, promote their work, and connect with fans and organizations worldwide.
5-How do partnerships, like the one with Primavera Foundation, contribute to Armenopole’s mission of connecting the global Armenian community?
Primavera Foundation’s dedication to supporting and nurturing Armenian artists aligns perfectly with Armenopole’s goal of providing a platform for promoting their work. By partnering with Primavera, we are able to amplify the voices of talented musicians and creators, giving them a global stage to share their art with a worldwide Armenian audience.
This collaboration not only helps raise awareness of Armenian culture and talent, but it also strengthens our network of Armenian artists, organizations, and communities worldwide. Together, we can reach more people, spark deeper engagement, and foster a sense of unity among Armenians, no matter where they live. As we continue to support initiatives like the Primavera Foundation’s efforts in developing and showcasing Armenian talent, we move closer to building a stronger, more connected global Armenian community, where culture, heritage, and creativity thrive.
Dmitry Masleev and Astghik Dallakyan were the guests of Bari Luys on Armenia TV
On February 6 our piano curator and gold medalist of the 15th International Tchaikovsky Competition Dmitry Masleev and Astghik Dallakyan, Press Secretary of the National Philharmonic Orchestra of Armenia were the guests of Bari Luys on Armenia TV
Arm PublicTv: The National Philharmonic Orchestra and Dmitry Masleev’s Concert in Yerevan
Arm Public Tv, report covers Dmitry Masleev’s unforgettable concert at Aram Khachaturian Concert Hall, held with the Armenian National Philharmonic Orchestra. The next day of the performance, the virtuoso pianist led a free master class, sharing his artistry and insights with young musicians and music lovers.
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